Adding videos to your site is a bit more complicated than images. And ranking your videos on Google (or YouTube) comes with its own set of challenges. We’ve got a great series of posts all about video SEO, if you’d like to learn more about optimizing in this area.

Blog Topic Generator

Next on our list of on-page SEO activities is optimizing your URLs. Unlock more than 25 years of SEO experience, plus a team of 500+ experts with WebFX’s on-page SEO services. To date, our services have helped our clients generate more than $6 billion in revenue and over 7.8 million leads for our clients. They’ll be engaged with your business and learn more about you. It’s a great opportunity to capture leads you may not reach otherwise.

Optimize Images

Check that your images are sized appropriately for your website and the space you’ve allotted for it. Poor quality images can make your website look less professional, but large files can slow down page speeds. These are headlines and subsection titles that break up and label the text on your page. Though all are relevant for SEO, the most prominent title for SERP ranking is your H1 title, otherwise known as your headline. If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use.

On the other hand, if the page mentions the keyword 10 times, Google can be more confident about that page’s topic. And at least according to this little study, these original images potentially help us rank. So if you’re using stock photos that a thousand other sites use, consider creating custom images. And I quickly realized that 100% of the type of content on the first page results were tools. AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process. Because users will instantly know that your content matches their search query (which can make them more likely to click).

High-Quality Content

Integrate keywords naturally without compromising the readability of the text. It’s advisable to revisit on-page SEO strategies quarterly or whenever major updates are made to Google’s algorithm. Regular audits help identify opportunities for improvement based on changing user behavior and market trends. For instance, a B2B marketing firm may update their keyword strategy to align with emerging industry terminologies and client pain points.

Like title tags and meta descriptions that are too long, too-long URLs will also be cut off with an ellipsis. Just remember, having a descriptive URL is just as important, so don’t cut down on URL length if it means sacrificing the URL’s descriptiveness. You may recognize some auto-generated content by how little it makes sense when read — they are technically words, but strung together by a program rather than a human being. This understanding of on-page elements sets the stage for a detailed review through the checklist, ensuring each aspect is optimized to enhance your B2B site’s SEO and user experience. Though not a direct ranking factor, meta descriptions provide a summary of the page content.

Our standard turnaround time for this service is 30 days, regardless of the size of your order, although it may be completed sooner. The time between when we share content with you and when we receive feedback & approvals will also impact the delivery timeline. Even so, our on-page SEO services are typically completed in 30 days or less. Search engine algorithms look at how well your website adheres to best practices and how you stack up with the competition. This means that your competitors who are currently outranking you are setting the barrier to entry.

This means that every day, your business gets new opportunities to be the first to reach a prospective audience. However, you will never know how to do it without proper keyword research. It may be a good idea to opt for SEO outsourcing services if you want to get the desired results faster and avoid common mistakes. Depending on your team’s possibilities, you may shift only a part of your tasks or the implementation of the whole strategy to remote experts.

• This will help to establish the legitimacy, transparency, and accuracy of your content.
• Search engines work hard to reduce the amount of duplicate content in their results.
• The better the experience your site provides, the higher your website can rank.
• Use columns U through W to plan for these elements if you don’t already have them, or to document how you’ll improve them.
• The reason for this is that Google puts more emphasis on the keywords that show up within the first 100 words of your content.
• For optimal technical image optimization, ensure images have descriptive filenames and alt tags, include target keywords, and are compressed to maintain faster page loading times.

The website owner, marketing team, or other administrators fully control these elements. The Seobility SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results. On-page SEO services are search engine optimization services that optimize your website to improve its visibility in search SEO Anomaly results on Google, Bing, and other search engines.

Rich snippets are enhanced search results that provide additional information beyond the typical meta description. I recommend doing an SEO audit on your site to find pages that don’t have a meta description. External links to related pages can help Google figure out your page’s topic. It also shows Google that your page is a hub of high quality content.