High-quality images and videos on your GMB listing can significantly enhance engagement and attract potential customers. A significant portion of local searches lead to in-store visits, with 76% of smartphone users visiting a business within a day of a local search. Google My Business is a critical tool for enhancing local business visibility, especially as consumers increasingly rely on online searches to locate nearby services. Understanding your GMB ranking is key to improving visibility and attracting more customers.

Addressing these metrics can significantly enhance your rankings. Use tools like Google Search Console and Lighthouse to monitor and optimize these vitals. Charts, infographics, images, and videos help simplify complex information while keeping users engaged. These elements also act as visual breaks, improving BHS Links overall readability and making your content more appealing. The most optimized content is worthless if it’s not easy to read. In today’s fast-paced digital environment, users demand clarity and efficiency when consuming information.

Disavow Bad Backlinks

However, if your pages perform fairly well in your industry, this might mean trouble. Just because a keyword exists doesn’t mean it’s the right one to target. However, free versions may have limitations in terms of features and data access compared to their paid counterparts.

How to Find Profitable Keywords with $300k Sales Potential

• This will translate to a better reaction from crawlers, and a higher google ranking.
• Using it is assimple as entering your keywords to learn where they rank.
• By partnering with influencers with a robust online presence, you can secure valuable backlinks that significantly impact your website ranking.
• Google allows a few different options for creating a mobile-friendly site.
• Long gone are the days when search engines operated on a basic level, where keyword stuffing and a volume of links were obviously direct factors that impacted ranking.

This also helps you to double-check that you are, in fact, ranking for all the keywords that you’re targeting. Ranking higher on Google combines creating high-quality content, optimizing your site technically, and staying up-to-date with the latest SEO best practices. Following the abovementioned strategies can improve your website’s visibility, attract more organic traffic, and increase rankings on Google. An adequately organized Table of Contents (TOC) can improve the user experience and the SEO.

Ultimate guide to improving Google rankings for businesses in 2025

Choose the right business categories for your Google Business Profile to help Google understand what your business offers and match you with the right searches. If you pick the wrong categories — or don’t add enough — you could be missing out on potential customers. Once your Google Maps presence is primed for search engines, it will keep working for you.

This can improve image search rankings and increase visibility in relevant search queries. If you have two pages that cover similar topics and target the same set of keywords, you are likely to run into a duplicate content issue. There are two big problems that happen when you have duplicate content. If both show up in the SERPs you can then end up with fewer backlinks to each page. Instead, you should review both pages and consolidate the content so that you now have one strong page that can enjoy lots of quality keyword rankings and backlinks. Review your pages or blog library periodically to ensure you don’t run into this issue.

Infographics are a highly visual way of promoting your content on social media and through other publications. They can help you instantly capture the audience’s attention, engage them, and possibly get them to visit your site. In addition, look through your content archives to see if there are any shorter pieces that you could improve on.

Our analysis of Google’s key ranking factors found that the average Google first page result contains 1,447 words. This free rankings tool can be accessed on this page as well as under the “Tools” menu in your HOTH account. I recommend including only original images, and not all site images, in your sitemap.

Passage Ranking, introduced in 2020, is designed to help Google understand specific sections or “passages” within webpages and rank them based on greater relevancy to search terms. This system is particularly beneficial for users seeking precise information, as it improves the chances of them finding it within a larger body of content. For content creators, it emphasizes the importance of crafting clear, well-structured passages that address specific queries. Google Analytics provides detailed information about your website’s performance, including the number of visitors, their demographics, and the pages they visit most frequently. By understanding this data, you can identify areas for improvement and tailor your content to meet your target audience’s needs better. To rank for local search queries, optimize for local keywords and create a Google My Business listing.

More often than not, a title similar to what’s already ranking on page one is the way to go. Almost everyone wants to understand how to rank higher on Google. So it’s to your advantage to ask for reviews and respond quickly to them. Sometimes you can combine several underperformers (on the same topic) into one comprehensive article that ranks well.